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BRAND IDENTITY FORM
What is a brand? What is brand identity?
Your brand is the feeling people associate with your business. It’s influenced by what you do, how you communicate, and how customers experience you. It’s shaped by your values, the products or services you offer, and your marketing.
Your brand identity is the collection of visual and verbal elements that represent your brand. This includes your logo, fonts, color palette, aesthetic, and the way everything is presented. All of these pieces work together to create a look and feel that’s unique to your business.
Brand Identity Inspiration
What your brand colors say about your brand..
Colors quickly evoke feelings, so it’s extremely important to choose your brand colors strategically. It’s often a temptation as a business owner to choose colors that go with your personality, or that match your personal preference, but colors can convey so much and it’s really important that you choose the right ones to deliver your brand message. Here are some examples of brand colors and how they're used to express the brand.
Color and Moodboard Inspiration
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